So, what's so surprising about this?
Eyeing an intricate DVD player or clunky home theater speakers? Better check with your spouse first.
The idea of checking with a mate before purchasing a big-ticket
item may not be a new idea, but its name, spouse acceptance factor --
usually called wife acceptance factor for the greater number of men
interested in electronics -- is building steam among technology gurus
and electronics manufacturers.
Women control 88 percent of electronics purchases, whether
they make the purchase or influence what their spouse buys, according
to research by the Consumer Electronics Association. Whether an item
passes the wife acceptance factor, or WAF, typically depends on price,
design and complexity.
Of course you need to pass this past the spouse.
I recently purchased a "big screen" HD television. There was no way I could make that size purchase without having the Mrs. give the okay. Of course, she looked at it as a big toy, which it is. :-)
She likes it when we watch DVDs, but the, late, affirmation of the purchase came when we watched 24 in high definition.
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